Available in the United States for iPhone users Facebook now allows live video. Facebook exposed a new icon which allows you to create a description and choose the audience that you want to share before going live. Viewers can watch and you’ll be able to see the names of the live viewers and they see in real-time the stream of comments. The video broadcast will be saved to your Timeline just like any other video. I can be saved on the Timeline for other Facebook friends to see and enjoy and you can even delete the video later if so desired.

The Facebook streaming feature further underscores the need for video use on the Internet and increases engagement on Facebook itself. Other services such as Periscope (Twitter) and Meerkat have similar live streaming features. Facebook reported that customers already watch 100 million hours of video every single day!

Video is here and growing do you have a video marketing strategy for your business?